Client

Jess Baker Consulting

The Project

To produce an identity for this Business Psychologist and Women’s Leadership Coach.

The solution

I developed a mark to complement the signature style typeface that was a J and a B, and at the clients request, designed to give the subtle hint of a butterfly opening its wings.

A colour palette was chosen to be calming but also interesting, to give a playful flexibility to the identity.

Business cards were then designed and printed with silver foiling to one side to make the design pop.